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Dear Groundbreaker,


Thank you for the opportunity to discuss the #BreakingGrounds 2024 initiative with us. We appreciate you investing time to explore this.

We are pleased to share the following proposal for your consideration. But first, let us share a bit about ourselves and #BreakingGrounds.

*To get straight to our proposal, use the page navigation on the left side (☰).

Who we are


☑️ The Recursive is a community-born independent media for innovation journalism.

☑️ Through our Storytelling Studio, we empower pioneering founders in the CEE region, translating their ideas into resonating narratives via masterful storytelling, public relations, and content marketing.

☑️ Our purpose is clear: We amplify the voices of those sculpting the future economy of the region, propelling them into the international spotlight they rightfully deserve.

What we do for our customers


We spent years strategizing, creating, and executing effective campaigns. We've built on experience from our successes, but also from our failures.

Unlike others, we can make sense of both tech and business-related topics. We understand the needs, strengths, and challenges of innovative businesses and founders from CEE. But most importantly, we believe only an authentic brand and storytelling strategy could make your marketing efforts effective – and save you a lot of money along the way.

Our team of seasoned content creators, public relations experts and marketers can help you create compelling storytelling campaigns but also pick the right channels to share them with the world.
​
​Because it is, as they say:

"The stories we tell literally make the world.
​If you want to change the world,
​you need to change your story."

― Michael Margolis

What our customers say about us




"The Recursive and Storytelling Studio are vital parts of the Bulgarian tech ecosystem. The Endeavor Bulgaria and the Recursive teams have consistently worked together on different projects. Their professionalism and friendly manner make them a pleasure to work with and I wholeheartedly endorse The Recursive and their work. I am confident that they will continue playing a key role in shaping the future of the Bulgarian tech ecosystem."
​- Momchil Vassilev, Managing Director Endeavor Bulgaria


Our Approach for Developing Authentic Brands


We dare to engage you in an approach which is radically different from classic consulting. It is needless to tell you that times have changed. Today’s empowered customers first ask for a recommendations in their network. Then they check at least five information sources online. Before even getting in touch with a representative of your business.

In the digital age, brands are increasingly more customer-centric, authentic and multidimensional. Thus, laser sharp positioning becomes the utmost important aspect of a business.

Branding and positioning are what will help differentiate from you competitors. And pull the right clients and the right opportunities come in your way - explore your service.

Clear and consistent communication across various marketing materials and interactions (for example, your website, sales meetings and marketing collateral) is fundamental to helping buyers make the connection between your offering and the value it can bring to their business.

Although the need for effective communication is widely accepted as a universal truth, the ability to do that can be challenging. Increasing pressure to rapidly produce new content to support different use cases, capture attention, have it available in multiple channels and appeal to diverse constituents can result in ambiguity, unsubstantiated bold claims, and conflicting or confusing messages.

Many companies default to poorly copying what works for someone else. Or limited by fear, they are trying to fit-in and fail at differentiating from their competitors. And others are focusing so hard on new sales, that they've forgotten about their brand at all...

Still, it is an authentic brand, sharp positioning and differentiating messaging that lie between business and:

  • Entering strategically and sustainably in their target markets.
  • Pulling the the right customers in, filtering from those they not eager to work with.
  • Identifying what’s unique about them, their company and service throughout their whole organization

But branding, positioning and messaging means venturing into in human's psychology, emotions ... and the unknown. And without methodology, such efforts often remain in vain and insights gained - not acted upon.

#BreakingGrounds 24': Building Momentum

Background:

#BreakingGrounds initiative, led by Storytelling Studio by The Recursive, is a pioneering project that aims to showcase the strength and potential of Bulgaria's tech ecosystem by leveraging strategic exposure opportunities and communication e.g. public relations, optimized digital presence, social media activation, roadshow events and participation in leading international tech conferences.

Objective:

With this modern narrative about Bulgaria as an innovation-based economy, we aim to attract relevant stakeholders such as venture capitalists, corporate decision-makers, knowledge professionals and last but not least, our diaspora communities in the US, UK, and Western Europe. Furthermore, we believe establishing Bulgaria as a leader in the integration processes within CEE can open new and better opportunities for emerging ecosystems in this region.

Stepping on Bulgaria's recognized excellence in engineering and research combined with loyal talent, we aim to position Bulgaria as a regional hub for deep tech innovation and boost its global competitive standing. Taking into account the importance of consistent storytelling, we've outlined a strategic five-phased messaging development plan to sustainably amplify our narrative.

⇒ 2023: Bulgaria: The Resilient Tech Underdog Beating the Odds
​⇒ 2024: Building Momentum (Showcase Progress, Strengthen Reputation)
​⇒ 2025: Turning Tides (Establish Credibility, Expand Networks)
​⇒ 2026: Leading the Charge (Assert Leadership, Attract Global Talent & Investment)
​⇒ 2027: Bulgaria: A Deep Tech Hub (Cement Global Position, Inspire the Next Generation)

#BreakingGrounds so far…

In just four months, #BreakingGrounds has notably gathered together diverse ecosystem stakeholders for the first time in a cohesive communication drive, including entrepreneurs, tech providers, VCs, organizations like BVCA, Endeavor, BESCO, FMFIB, the Bulgarian Ministry for Innovation and Growth, BSMEPA and Invest Sofia. We assembled a delegation of ecosystem leaders and decision-makers, created a comprehensive visual identity, launched a social media campaign, organized side events, and secured speaking opportunities at Web Summit, Slush, and DLD Conference.
​
​Our initiative led to a remarkable total of 597 meetings, with an average of 9.45 meetings per delegate at Web Summit, 8.35 at Slush, and 10.72 at DLD.With 34% women participation, we showcased Bulgaria's diverse talent pool across various industries, notably IT Services, Software & SaaS, and FinTech.

The financial prudence of #BreakingGrounds achieves a substantial ROI from an expenditure of 350K EUR on related activities to securing deals valued at approx. 3.7M EUR.

Discover more about the initiative's triumphs in the compelling aftermovie from Web Summit in Lisbon:


Who are the groundbreakers


Why #BreakingGrounds?


"#BreakingGrounds is about breaking into new territory, and we joined forces with the entrepreneurial ecosystem in order to show that we can be the next innovation hub in SEE."
​
​Milena Stoycheva,
​Minister of The Ministry of Innovation and Growth of Bulgaria



"This initiative is all about our ecosystem and we would like to show to the world what's happening in Bulgaria. One of our main goals as a public agency is to support the bulgarian small and medium enterprises."
​
​Boyko Takov,
​Executive Director at the Bulgarian SME Promotion Agency



"Bulgaria is at the forefront of innovation. For us is a playground, where we can transition a workforce which currently is considered as an outsourcing workforce where other global companies come and actually build an AI workforce of the future."
​
​Iskren Krusteff,
​Co-Founder & CEO of Integrator JSC.


Why Sponsor?

Beyond ROI: The Greater Good

  • Еxpanding Bulgaria's Innovation Potential: Your sponsorship isn't just a business investment - it's an investment in Bulgaria's future.
  • Global Presence: Elevate Bulgaria's standing on the global stage, making it attractive for further investments and partnerships.
  • Community Impact: Contribute to a cause that will drive innovation, boost economic growth, create jobs, and foster the building of a sustainable tech ecosystem in Bulgaria.
  • Legacy Building: Be remembered as a catalyst of change and innovation in Bulgaria's journey towards becoming a global tech hub.

Single Conference Sponsor Package

Ideal for organizations and companies looking to establish or reinforce their presence at a specific #BreakingGrounds event. This package is designed to maximize visibility and engagement for sponsors during a singular, impactful conference. It ensures your brand is prominently featured and associated with innovation and leadership within the tech ecosystem.

Innovation Captain Sponsor Package (Selection of 2 Conferences)

Ideal for leaders aiming to make a significant impact at select conferences. This package provides branding and mentions in campaign materials for chosen events, assistance with event program planning, and delegate preparation for networking. It guarantees at least one speaking opportunity, offering a platform to share insights and innovations.

Ecosystem Builder Sponsor Package (Selection of 4 Conferences)

Tailored for sponsors looking to forge deep connections within specific segments of the tech ecosystem. This package ensures high visibility at events of your choice, key mentions, and speaking slots, reinforcing the sponsor's role as a key supporter of the #BreakingGrounds mission. It includes priority invitations for joining future delegations, personalized event program planning, delegate preparation for effective networking, and recognition as a strategic partner in the aftermovie.

Visionary Tech Leader
​Sponsor Package
​(Full Year - All Conferences)

This package offers unparalleled visibility and recognition across the entire #BreakingGrounds initiative, positioning the sponsor as a key driver of innovation. Sponsors enjoy premium branding, lead mentions, keynote opportunities, and prominent features in PR materials. They gain access to all events, side events, and are integral to shaping the event program for maximum impact. Our team will provide delegates with specialized guidance to ensure effective networking opportunities, and the sponsor is celebrated as a general partner in the aftermovie.

Custom Engagement Package

Great for partners with unique visions or specific goals, this package invites dialogue to craft the perfect partnership. Targeting specific outcomes like enhanced visibility, thought leadership, or comprehensive ecosystem engagement, our team will work closely with you to create a package that perfectly matches your strategic goals.

Conferences

Strategy:

The cornerstone of our event strategy is to increase Bulgaria's visibility on the global tech stage. To do this, we will actively participate in leading international tech events like Web Viva Tech, Summit, Slush, and Bits & Pretzels, where we can showcase our local talent, share success stories, and present Bulgaria as a key player on the global tech arena. Moreover, we will engage our global diaspora, which includes founders, investors, and entrepreneurs, to further promote Bulgaria in their respective circles and contribute to the local community's development.


  • Tech.eu Summit: 16-17.05.2024, London, UK
    ​
    ​Tech.eu Summit is the place where leading European tech startup founders, operators, investors, and corporate leaders gather with the aim of reinforcing the exchange of good practices between Western and Eastern Europe. The conference is best suited for companies that fundraise or have business goals related to corporate clients.
    ​
    ​The Bulgarian delegation will have a 6x3m2 booth, as well as a private meeting room. We have 25 tickets allocated for the event and there are still a few available.
    ​
    ​Check out our side event during the Tech.eu Summit here:
  • Viva Tech: 22-25.05.2024, Paris, France
    ​
    ​Viva Technology is one of Europe’s premier tech events, focusing on innovation and technology transformation. It brings together startups, industry leaders, investors, and policymakers. In the past editions, speakers like Elon Musk, Marc Benioff, Dan Schulman and others took the stage.
    ​
    ​The most spectacular event in this year's program. We have 56 tickets to go to the companies. There is a possibility that more than one delegate per company can attend.
    ​
  • Reflect Festival: 30-31.05.2024, Limassol, Cyprus
    ​
    ​Cyprus’ flagship technology event is returning to Limassol for the 7th time, with a string of new features and a brand-new location. Reflect Festival will take place on May 30-31 and will be moving to Kolla Factory, granting a fresh experience for the 10,000 anticipated guests. Reflect Festival is doubling down on its unique proposition of uniting leading professionals from Emerging Europe, Africa, and the Middle East, transforming Limassol into the epicenter of innovation.
    ​
    ​Additional application form, check it out here! The deadline is 30.04!
    ​
  • ViennaUP: 03-04.06.2024, Vienna, Austria
    ​
    ​ViennaUP is the startup festival in the heart of Europe, setting the context for startups, investors, tech enthusiasts, creatives, and visionaries to blend and network. Throughout the years, over 10,000 attendees joined their 50+ events. We gladly join it recurrently because of its cultural and technological bridge between CEE and Western Europe.
    ​
    ​Our excellent relationship with Vienna Business Agency allows us to bring a significant number of delegates to ViennaUP.
    ​
    ​Check out our side event here:
  • health.tech (by Bits & Pretzels): 05-06.06.2024, Munich, Germany
    ​
    ​The 3rd annual Bits & Pretzels HealthTech 2024 conference will take place in Munich, Germany. The event will be organized by Startup Events GmbH. This conference is Europe's leading platform for top-tier content, sales & networking in healthtech.
    ​
    ​The Bulgarian delegation will have a 4x2m2 booth and a dedicated side event, which will be organized together with the companies that decide to support us.
    ​
  • We Make Future: 13-15.06.2024, Bologna, Italy
    ​
    ​An accelerator of culture, education, and innovation that operates as a tool in service of society, connecting Italy and the world. 3 days, over 100 events, and a unique format that combines Expo, Education, B2B Meetings, Networking, Culture, Concerts, Shows, and Entertainment within the spaces of BolognaFiere.
    ​
    ​The Bulgarian delegation will have 30 tickets for the event and 64sqm booth. The pavilion allows us to organize a wonderful side event at the booth itself.
    ​
  • Bits & Pretzels: 29.09-01.10.2024, Munich, Germany
    ​
    ​Bits & Pretzels is an annual conference for founders and aspiring entrepreneurs, taking place during the Oktoberfest. It gathers around 5,000 entrepreneurs, investors, and startup enthusiasts for three full days of learning, networking, inspiration and matchmaking. The conference has a great number of US attendees, not only because of Oktoberfest but because of the great speakers - Arnold Schwarzenegger (2023), Michelle Obama (2022).
    ​
    ​The Bulgarian delegation will have a 4x4m2 booth and a dedicated side event, which will be organized together with the companies that decide to support us. The ticket number has not yet been specified.
    ​
  • How to Web: 2-3.10.2024, Bucharest, Romania
    ​
    ​How to Web is the “mecca” for startup founders, investors and business leaders in Eastern Europe. Actively contributing to its development for the past few years, this event is already a tradition for our team to participate in. The great combination of knowledge, good energy and can-do attitude boosts our vision for the untapped innovation potential of our region.
    ​
    ​Thanks to the wonderful relationship we have with How To Web, we will be hosting an official side event at the conference venue itself.
    ​
  • Web Summit: 11-14.11.2024, Lisbon, Portugal
    ​
    ​WebSummit is an annual event that gathers over 70,000 founders and CEOs of technology companies, fast-growing startups, policymakers, and heads of state to discuss the future of innovation and technology. We participated in the last three editions and are looking forward to this year’s one. As an advice, make sure you go there with a plan and brace yourself for intense few days of non-stop premium networking.
    ​
    ​The Bulgarian delegation will have a 24sqm pavilion and about 40 partner tickets for the conference. We'll organize a side event during the conference as well.
    ​
    ​Check out the conditions in our after movie from last year's Web Summit here!
    ​
  • Slush: 20-21.11.2024, Helsinki, Finland
    ​
    ​Slush is a startup event bringing the global startup ecosystem together, with a focus on the Nordics. Thousands of startups and investors attend Slush annually and engage in the agenda’s stage program, side events, as well as networking. From our experience, what sets Slush apart is its unparalleled accessibility. Startup founders can easily mingle with C-level executives from tech giants like Revolut, Duolingo, and Stripe, making it a fertile ground for forging valuable connections.
    ​
    ​Slush is the world's largest gathering of venture capital - 3 trillion in AUM among the investors at Slush! The Bulgarian delegation will have a 16sqm pavilion and about 30 startup tickets for the conference. We'll organize an official side event during the conference as well. Check out the case study from last year's Slush bellow!
    ​
  • FinTech Connect: 04-05.12.2024, London, UK
    ​
    ​As the industry’s full ecosystem show, FinTech Connect brings together 3000+ global attendees - from forward-thinking start-ups to the C-suite of major financial institutions, and CFOs at some of the globe’s most disruptive merchants.
    ​
    ​The negotiation process is still ongoing on the part of BSMEPA, details will be provided soon.
    ​

#BreakingGrounds @ Slush 2023:
​A Case Study

Slush stands as a beacon for startups and investors globally, particularly accentuating the Nordic tech scene. It's a vibrant melting pot where thousands flock annually, engaging not just in a rich agenda of talks but in the invaluable spontaneous interactions Slush is known for. At this crossroads of innovation, the barriers between aspiring startups and tech giants are remarkably thin, laying the groundwork for partnerships with a potentially transformative impact.

The Bulgarian stand that we built at Slush was a buzzing hive, a magnet for entrepreneurs and government dignitaries alike. The number of delegates exceeded 20 people.

Bulgarian Minister of Innovation Milena Stoycheva took part in Slush's Unicorn Night 2023 with a message electrifying in its strength, yet in its simplicity and ambition: an era of entrepreneurship and partnerships. This moment encapsulates once again the collaborative heartbeat of the #BreakingGrounds campaign. This was the start of the last year's Slush.

This photo captures the vibrant energy and collective ambition of the #BreakingGrounds delegation, poised to foster connections and showcase Bulgaria’s tech excellence.

Lubomila Jordanova (Founder & CEO of Plan A), a maverick at heart and one of the most successful Bulgarian entrepreneurs nowadays, delivered a masterclass at the builder stage on the nuanced art of pricing. Her approach, in line with #BreakingGrounds ethos, disrupts the status quo, presenting a sustainable course for growth that others may follow.

Slush culminated in a grand finale with the #BreakingGrounds Tech Gala, an epitome of the event's spirit. The official side event on Slush was a collective effort showcasing the vibrant ecosystems of Bulgaria, Cyprus, Hungary, and Poland. Foreign investors showed keen interest, reflecting the innovation potential that the region of Central and Eastern Europe is known for.

The Recursive played a pivotal role in amplifying the event's reach, making it an essential networking hub. Peter Vesterbacka's attendance was the highlight; known for his significant role in developing Rovio Entertainment and the global phenomenon Angry Birds, he was named one of TIME's most influential people in 2011 and is the founder of Slush. His February visit to Bulgaria with a Finnish delegation, facilitated by his excellent professional relations with Minister Stoycheva, boosted the event's impact.

The Bulgarian contingent made a stellar impact at Slush with an intensive schedule—189 meetings, averaging 8.35 per delegate. Over 72% rated the experience as excellent, while 27.3% found it very good. The emphasis on networking seemed to point at the planting of seeds for future growth, while investor engagements hinted at forging long-term fiscal partnerships. Direct business opportunities also emerged, validating the delegation's focus on networking as the primary goal, followed by business development tactics.

The Bulgarian delegation didn't just make waves in the entrepreneurial world at Slush, but also left a memorable mark on the karaoke stage, ensuring our tech ecosystem was the center of the talk in Helsinki.

#BreakingGrounds indeed—onstage and offstage.

Pricing Breakdown

​Select a package that fits your needs best and benefit from our preferential conditions when booking before:

15. May 2024 (15% discount)

Below is a pricing breakdown of the services we recommend for an effective campaign. If you want to book additional services, please do not hesitate to reach out. We would be happy to provide you with a customized offer.

Listed prices are net in EUR and exclusive of VAT. Agency commission if applicable must be added to the net price. No further deductions are possible.

Single Conference Sponsor Package

Subtotal
0,00 €
Subtotal
0,00 €
Description
Item
Quantity
Price

- Brand exposure and mention in campaign materials for the selected event.
​

- Personalized assistance with event program planning.
​

- Preparation of delegates for effective networking.
​

- At least one guaranteed speaking opportunity.


- Access to exclusive networking events with key stakeholders.

Tech.eu Summit (London, UK): 16-17.05.2024

2 500,00 €
1Unit
2 500,00 €

Viva Tech (Paris, France): 22-25.05.2024

2 500,00 €
1Unit
2 500,00 €

Reflect Festival (Limassol, Cyprus): 30-31.05.2024

2 500,00 €
1Unit
2 500,00 €

Vienna Up (Vienna, Austria)

03-09.06.2024

2 500,00 €
1Unit
2 500,00 €

health.tech (Munich, Germany)

05-06.06.2024

2 500,00 €
1Unit
2 500,00 €

We Make Future (Bologna, Italy)

13-15.06.2024

2 500,00 €
1Unit
2 500,00 €

Bits & Pretzels (Munich, Germany)

29.09-01.10.2024

2 500,00 €
1Unit
2 500,00 €

How to Web (Bucharest, Romania)

02-03.10.2024

2 500,00 €
1Unit
2 500,00 €

Web Summit (Lisbon, Portugal)

11-14.11.2024

2 500,00 €
1Unit
2 500,00 €

Slush (Helsinki, Finland)
​20-21.11.2024

2 500,00 €
1Unit
2 500,00 €

FinTech Connect (London, UK)
​04-05.12.2024

2 500,00 €
1Unit
2 500,00 €
15% Early-bird Discount 15% Off

Innovation Captain Sponsor Package (Select 2 Conferences)

Subtotal
4 250,00 €
Subtotal
4 250,00 €
Description
Item
Quantity
Price

Innovation Captain Sponsor Package

5 000,00 €
1Unit
5 000,00 €

- Branding at two events of your choice.

- Mention in campaign materials for those events.

- Assistance with the event program to build a qualitative plan for each conference.

- Preparation of the delegate for meaningful networking.

- Speaking opportunities (at least one).

*you can select more conferences from the single conference sponsor package

15% Early-bird Discount 15% Off

Ecosystem Builder
​Sponsor Package
​(Select 4 Conferences)
​
​Most Recommended!

Subtotal
8 500,00 €
Subtotal
8 500,00 €
Description
Item
Quantity
Price

Ecosystem Builder Sponsor Package
​*Limited slots available: up to 10

10 000,00 €
1Unit
10 000,00 €

- High visibility at chosen events.

- Mention as a key sponsor of #BreakingGrounds.

- Speaking opportunities at chosen events.

- Priority invitations for joining future delegations and related events.

- Assistance with the event program to build a qualitative plan for each conference.

- Preparation of the delegate for meaningful networking.

- Mention as a strategic partner in the aftermovie.

*We will be happy to offer a discount on tickets for additional delegates.

Visionary Tech Leader
​Sponsor Package
​(Full Year - All Conferences)

Description
Item
Quantity
Price

Visionary Tech Leader Sponsor Package
​*Limited slots available: up to 5

- Premium branding at all #BreakingGrounds events and conferences.

- Lead sponsor mention in all materials.

- Opportunity to have a keynote at selected events.

- Featured case studies and success stories in PR materials.

- Access to all events, organised by us.

- Assistance with the event program to build a qualitative plan for each conference.

- Preparation of the delegate for meaningful networking.

- Mention as a general partner in the aftermovie.

*Contact us for more information!

Total Excluding Tax0,00 €
Total0,00 €

Next steps

To get the ball rolling, just return click on the accept button of this proposal. We will take it from there! A member of our team will get in touch to walk you through the process and define a plan for action.

Do you still have questions about our proposal or ideas you would like us to consider? Feel free to get in touch with us at any point.

We are already looking forward to
​breaking grounds with you!

Ready to get started?

This proposal is valid for 30 days. Contact us!

Teodor Antonio Georgiev
​​Head & Co-Founder @ Storytelling Studio
​​Chief Communications Officer @ The Recursive

Meet the team

Empowering Innovators Through Storytelling

We shine a light on the vibrant innovation ecosystems in our region. We tell the stories of those current and future leaders shaping the new economy, helping them get the visibility they deserve.

As content creators and marketers, we specialize in tailor-made content campaigns for technology providers and startups. Unlike others, we are versed in both tech & business-related topics. We understand the needs, challenges, and goals of internationally scaling businesses from emerging markets like Bulgaria, Greece, Romania, Serbia, and North Macedonia.

Developing our digital platforms for a new generation of business leaders in SEE, we believe we play an integral and constructive part in the economic shift of this region.

Let's do something great together.

Stories shape stories.
​What's yours?

Book your call with us
​


© 2024 Recursive Media JSC | 6 Shipka Str., 1504 Sofia, Bulgaria | www.therecursive.com | [email protected]

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Quote

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